24ave.com started as a website and online community dedicated to living the life of recovery, sobriety and mindfulness 24 hours a day. That was then. This is now… Not wanting to limit our inspirational fashion to people in recovery alone, we’ve decided to lift up and inspire as many people as we can! Who couldn’t use a little inspiration in their lives?! We just didn’t want to forget where we came from and that’s when we decided to have a special area dedicated to our fellow friends and family in recovery- The Recovery Corner.
The company was founded by Kerri K., a recovering drug addict and alcoholic, who recently celebrated her 14th year of sobriety. 24ave is made up of a fantastic group of people- many of which are in recovery.
It all began in the winter of 2013 when Kerri was shopping for a gift. Her Sober Sisters had asked her to find the perfect present to celebrate a friend’s first year of sobriety. She had been to dozens of stores, and nothing was right; everything was so generic.
Kerri was no stranger to this problem. “It’s virtually impossible for recovering addicts and alcoholics to find positive, well-designed gifts, accessories and housewares that promote recovery,” says the New York native, who has worked as a designer for more than 30 years. She soon discovered a unique new shop in Port Washington. Together, Kerri and the owner of the store created a custom tray with acronyms and phrases about recovery that would resonate with Kerri’s friend. Not only did her friend relate to everything that was on that tray, but so many of her friends and family, even those not in recovery were inspired by it!
After creating this unique gift, Kerri reached out to her sponsee, Francine, a social-media guru, who was newly clean and sober. Francine’s expertise would prove invaluable to launching 24ave.com. Kerri’s serendipitous meetings created a once-in-a-lifetime opportunity. Kerri realized that she could merge her life in recovery with her life as a once successful designer.
24ave.com is a great way to connect with millions of people-whether you’re living in recovery, on a journey to get more fit, going through a major lifestyle change, struggling with addiction, or just trying to live this thing called life! We wanted to create a website with beautiful products, in addition to networking, sharing our stories, and carrying the message of mindfulness and living life one day at a time.
“We’re producing beautiful, quality products that speak to people all over the world, in recovery or not, says Kerri.” 24ave’s message couldn’t be more clear: Surround yourself with inspirational reminders- strength, courage, acceptance, being fearless, living one day at a time… If we all could live this way, the world would be a better place.